About 60% of World Cup bettors on Polymarket are first-time crypto users
Polymarket emerged as an onboarding layer for about 60% of World Cup bettors, who interacted with the blockchain for the first time during their prediction market entry.
About 60% of users who placed their first World Cup bets on Polymarket had never interacted with blockchain protocols before, suggesting prediction markets are becoming an entry point into crypto.
The finding is based on a 90-day Bitget Wallet study shared with Cointelegraph on Thursday that tracked the onchain activity of 857,000 active Polymarket users.
Bitget Wallet said the findings suggest some users are entering crypto through prediction markets instead of beginning with token trading or DeFi protocols.