UFC taps Polymarket to add betting signals for live fight coverage
Polymarket’s onchain prediction data and fan-sentiment feeds will be integrated across UFC events, creating a new interactive layer for viewers.
Polymarket has signed a multi-year deal with TKO Group Holdings to become the official prediction market partner for the Ultimate Fighting Championship (UFC) and Zuffa Boxing, bringing real-time forecasting into live fight broadcasts.
A UFC blog post on Thursday said Polymarket will add a data-driven storytelling layer that tracks fan sentiment in real-time, including a “Fan Prediction Scoreboard” that converts crowd expectations into a live readout of the audience’s shifting pulse during each event.
Polymarket is a blockchain-based prediction platform where people trade on the outcome of real-world events. The company’s founder and CEO, Shayne Coplan, said the partnership will give fans a “new way to be part of the action — not just watching outcomes but watching the world’s expectations evolve with every round.”