EU digital product passports won’t solve food fraud, but blockchain can

Honey fraud is a growing global issue, but blockchain-powered self-sovereign identity (SSI) offers an effective solution to tackle food fraud with tamper-proof verification.

Opinion by: Fraser Edwards, co-founder and CEO, Cheqd

Brutal honesty has its place, especially when confronting discomfort, so here’s one that can’t be sweetened with honey: 96% of imported honey in the UK is fake! Tests found that 24 of 25 jars were suspicious or didn’t meet regulatory standards. 

Self-sovereign identity (SSI) can fix this. 

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