Donald Trump Jr. invests in social media-turned BTC treasury firm

The Thumzup Media Corporation provides a platform for influencers to market various products on social media to earn revenue.

Donald Trump Jr., the eldest son of the US president, disclosed an investment in Thumzup Media Corp, a social media marketing company that has adopted the Bitcoin (BTC) treasury strategy.

Trump Jr. currently holds 350,000 shares of the company, valued at nearly $3.3 million, according to Bloomberg, and the stock is currently trading hands at roughly $9.50 per share.

The company’s board of directors approved the use of Bitcoin as a corporate treasury asset in November 2024 by green-lighting the purchase of up to $1 million in BTC. Company CEO Robert Steele said following the decision:

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