China-linked consumer brand DayDayCook plans to acquire 5,000 Bitcoin

Hong Kong-rooted DDC has acquired 100 Bitcoin as part of its BTC reserve plan to acquire 5,000 BTC in the next 36 months.

Mainland China, one of the world’s most restrictive countries to cryptocurrency, may be inching closer to crypto adoption as a locally-operating brand has announced a Bitcoin reserve strategy.

DDC Enterprise, also known as DayDayCook, a US consumer brand with Hong Kong roots and operations in mainland China, is adopting a Bitcoin (BTC) reserve strategy, its CEO Norma Chu announced in a shareholder letter on May 15.

As part of the strategy, DDC has immediately acquired 100 BTC for roughly $10.4 million and plans to accumulate 5,000 BTC in the next 36 months, with 500 BTC targeted by the end of 2025.

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