Bots are killing social media, but decentralization can save it

Bots are overwhelming social media, distorting engagement metrics, spreading misinformation, and eroding trust in online interactions. Decentralization can fix this key concern.

Opinion by: Leroy Hofer, co-founder and CEO at Teneo Protocol

As the old wisdom goes, nobody knows you’re a dog on the internet. Often enough, nobody knows if you’re a bot either, to the point where the dead internet theory sometimes feels disturbingly tangible. 

Bot traffic share hit its highest level in 2024, up 2% on the year before, according to the 2024 Imperva Bad Bot Report. The bot pandemic is ravaging the Web. People are taking notice — people like Chanpeng Zhao, for example, who recently urged Elon Musk to ban bots on X. He’s not the only one in the Web3 community to call for such measures, and rightly so. 

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