Croatia’s largest supermarket chain now accepts crypto

While it now accepts crypto online, Konzum plans to expand the new payment option to its physical chain stores soon.

Konzum, the largest supermarket chain in Croatia, is keeping up with the times by debuting payments in cryptocurrencies like Bitcoin (BTC).

The company officially announced on Monday that it now accepts nine cryptocurrencies for payment in its online store, allowing customers to use crypto to buy groceries, hygiene products and household supplies.

According to the announcement, the supported cryptocurrencies include Bitcoin, Ether (ETH), Bitcoin Cash (BCH), EOS (EOS), Dai (DAI), Ripple (XRP), Stellar (XLM), as well as stablecoins like Tether (USDT) and USD Coin (USDC).

To enable the new crypto payment option, Konzum partnered with a local crypto payment processor, Electrocoin, to implement PayCek, a system that allows merchants to accept cryptocurrency payments. Taking into account the high volatility of crypto prices, the PayCek system guarantees buyers a fixed exchange rate at the start of the transaction, providing enough time for successful execution, the announcement notes.

While Konzum only accepts crypto online at the moment, it plans to expand the payment option across its supermarket chain in the near future. The retailer runs over 700 stores in Croatia and has more than 10,000 employees.

According to Konzum board member Uroš Kalinić, the introduction of crypto payments shows the company’s commitment to global trends and innovations in the retail sector.

Related: Online electronics shop Newegg to accept Shiba Inu crypto during holidays

“As the largest retail chain in Croatia, which in its history of almost 65 years is a continuous leader in the domestic market in terms of business results and technological achievements, we are proud to be leaders in another area that is rapidly developing and forming the future,” he said.

Konzum did not immediately respond to Cointelegraph’s request for comment.