Bitcoin search, social chatter slumped in 2025 despite record prices
Bitcoiner Jameson Lopp shared data on Tuesday showing that the number of X posts containing the word “Bitcoin” fell by around a third in 2025 compared to 2024.
Bitcoin saw less online chatter and search interest in 2025 compared to the year before, despite a rollercoaster year that saw Bitcoin post new all-time highs before a major market crash.
Five-year worldwide search data on Google Trends shows that after US President Donald Trump’s election victory in November 2024, which spiked searches for “Bitcoin,” search volume started trending downward in the following year, with just two modest uplifts seen in the second half of 2025.
Google Trends data shows the relative popularity of search terms over time.
Bitcoin cypherpunk Jameson Lopp on Tuesday also cited data from Bitcoiner and social media entrepreneur Jean-Christophe Gatuingt showing that X posts containing the word “Bitcoin” fell 32% in 2025 to 96 million.
The data shows the volume of Bitcoin posts on X peaked in January when US President Donald Trump was inaugurated, and former Silk Road founder Ross Ulbricht was pardoned, while another peak followed in March when the Trump administration established a Strategic Bitcoin Reserve.